Sustainability is no longer an add-on in label production. It is a driver of innovation, from substrates to adhesives, and it is pushing material suppliers to think smarter and act faster. Recently, Beverage Industry editor Jessica Jacobsen interviewed Mark Volz, vice president of sales and marketing at Phenix Label, on the importance of compatibility between sustainable labels and containers, and how this contributes to the product’s success.
Insight from Beverage Industry article
Innovation is a common term in the beverage market that gets used frequently when discussing the latest trends. However, the reasoning behind these innovations can be just as intriguing as the finished products.
Although formulations might get the majority of coverage in beverage innovations, packaging suppliers are showing that these industries are just as eager to develop solutions that support the interests of consumers and needs of brand owners. For labeling materials, sustainability continues to be one of the key attributes influencing these next generation solutions.
“As consumers become more informed about the impact of their purchasing decisions on the environment, demand is growing for sustainable printing solutions for product packaging,” says Mark Volz, vice president of sales and marketing at Phenix Label, Olathe, Kan. “We see sustainability as a driving force in material selection, especially in the beverage space where consumer awareness and brand accountability are high. In fact, the packaging industry overall is experiencing a shift toward recyclable, compostable, and thinner materials that reduce environmental impact without sacrificing performance.”
To learn more, read the Beverage Industry article on “Sustainability keeps labeling materials on the front-end of innovation”